Which one when it first started? I do not think that I remember. But since it was one bank after another and then another and so on. With different names and labels, they come promising huge sums of cash awards and household items as gifts, travel / tours etc
By now you should know what I mean – many shares in savings, which the banks in Nigeria have now adopted as a strategy for obtaining some of the deposits to distribute millions of naira to save a few thousand naira. Before I go on I would like to make clear that this part is the personal analysis of these numerous and promotions, an effect that they may have on the banking sector.
Savings accounts, which are traditionally, deposit accounts, which are used to put money. Submission words to keep it to stay away. Hence, the reason for the savings account earns interest as an incentive for a man who makes his money on another kind of application. In essence, this is the purpose of a savings account and the banking system as a whole, to take money from those who are overweight and to those in his brief. Bank or intermediary institutions, therefore, must hold the money long enough to ensure their beneficial use and the depositor should let him go on long enough to allow the Bank to effectively use it.
Although this still holds for the banking system, this can not be said about the savings system with the influx of these shares. Many analysts have always advocated that banks should focus more on the Fund, the term for their lending business, and therefore must rely on deposits rather than their own funds for their business. Are these really serve the purpose of Equities banks hope to achieve with them? I doubt it. Why am I with this position?
- First, savings accounts in Nigeria, more or less became the removal of accounts where depositors deposit today and tomorrow to go. With this kind of relationship, investors move cash at will with a promo for a promo after the period for preserving the contributions to be eligible for draws invalid.
- Again caliber people (merchants, students, etc.) attract these shares, although it is good for banking, only to save the system even more prone to exhaustion, as these sets of people do not earn enough to keep in the bank for years, so after moving from a promo for a promo (as they only need to keep deposits for one month or two), they finally withdraw their money for personal use.
- From personal observations, people are only interested in preserving the long ongoing promo. Those who are mostly members of the Shares are opportunists trying to get a quick and have no interest in their bank cash. Another time was lamenting to me how he regretted investing in stocks and could not get out because his stock certificate was not added yet because he wanted to take part in promotional savings, which has been promising a trip outside the country.
I think instead of those savings bank’s shares should start focusing on products that will actually generate such fields as their Special Account savings that encourage the preservation of doing more, because investors earn more interest if necessary to keep a reasonable minimum balance at any time. This ensures that money to banks to work with a longer period.
Banks should also establish a reputation for reliability, durability, sustainability and quality of services, rather than trying to woo depositors’ share, which can not last forever. The bank may be able to generate fields in the promo, but it will gradually fall as investors move their money in banks are perceived as more trustworthy and reliable.
Another reason, banks often had to pick up on such shares is “to encourage loyal customers. Well, I think, those who ultimately win are not real loyal customers. Loyalty is a measure of sustained commitment, which can be easily determined by a simple book to find out who remained in the bank over and rewarding them collectively or by random selection without make huge budgets for the promotion of the lottery system called the customer rewards.
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